Hyundai TUCSON Question Everything

What if the Hyundai TUCSON was everywhere you looked in the media universe? And how can you make it feel organic in those placements rather than with the standard TV commercial? Those are the questions the creative team were asking themselves before writing the initial script to test the concept. The next question, how do you actually produce something on such a large scale?

With such a vast amount of content, talent, media outlets and production resources, Disney was clearly the right fit. Working closely together, Innocean and Disney managed to seamlessly insert the Tucson into a wide range of content from ESPN’s SportsCenter, to Marvel Studio’s new LOKI series on Disney+, to The Bachelorette on ABC.

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