Across Genesis’s social channels, we launched a campaign of hyper-real CGI spots created with the help of FutureDeluxe. Each opens on a sculpture made from balancing different Genesis vehicle parts. The sculptures evoke a sensation of calm amidst the noise of the feed, inviting the viewer to dive deeper and examine their automotive details. Then, with a smooth camera pan, we reveal the corresponding Genesis vehicle. Each sculpture is set in its own environment with a unifying texture and color scheme, supported by atmospheric sound design to enhance a sense of discovery. In both Paid and Organic executions, we play to our audience’s affinity for art by highlighting the hero sculptures with unique elements for TikTok and IG Reels. We encouraged engagement through tactics such as a poll, and a “making of” video.